2nd Class Fanny

E-Commerce Website
UX Design
Brand Identity
Strategy
Positioning
Verbal + Messaging
Copywriting
Print + Packaging
Social Media
Campaigns
Environmental
Photography

One-of-a-kind pieces made from upcycled materials

Make your fanny happy because sustainability is sexy! We didn’t just build a brand and website, we built the stage for it to perform. After shaping the strategy, identity, packaging, and photography, we brought the vision to life through a Shopify storefront that channels the brand’s wit and unapologetic edge. The refined experience pairs sharp messaging with a clean, frictionless UI, proving that a fashion concept can be both fun and seriously shoppable.

Multiple overlapping screens of online shopping websites displaying clothing, accessories, and bags with women modeling apparel, and outdoor scenery.
Screenshot of a website called '2nd class fanny' displaying various small bags, including personalized and graphic designs, with prices listed; menu options include Bags, Clothing, Goods, Workshops, About.

Mega Menu

Person holding a smartphone displaying an online shopping app with a women's blue blouse, labeled 'Cabanam Queen Romper,' priced at $40.00, against an orange background.
An outdoor billboard advertising 2nd class fanny, a product made from upcycled materials, featuring a man in a gray t-shirt and sunglasses holding a compact object and looking downward. The billboard has bright pink and yellow design elements with text and logos, located on a plain white wall.